Well, I was looking for a watch and found a good price on it on a very reputable merchants website. Sent an email to WatchZWorld as they advertise "Best Price Guarantee".
Here is the reply I got >> "Sorry we can`t do match for this watch we buy it expensive". The price difference was $25 on a $400 watch. Ridiculous.
So much for the guarantee.
I'd stay away from this place as I personnaly would not trust a merchant that goes back on their, easiest to fulfill, guarantee. Just imagine if you had to hit them up for some other guarantee/warranty issue...